Management
Executive Officers and Senior Management W. John Short, Chairman & CEOMr. Short joined NutraCea as President in July 2009. He brings over 25 years experience to this newly created position having held senior positions with consumer products and financial services businesses in North America, South America, Asia and Europe including President & COO of Hong Kong-based Esprit Far East Ltd., CEO of Dusseldorf-based Esprit Europe, CEO of San Francisco-based global licensing company Esprit International, CEO/President & COO of Joe Boxer, Inc. and EVP North America of Miami based Sunglass Hut International. Mr. Short also spent over a decade in corporate banking, government lending and financial institutions lending with Citibank in New York, Venezuela, Ecuador and Hong Kong. Mr. Short graduated from Dartmouth College and the Thunderbird School of Global Management.
 Leo G. Gingras, President & Chief Operating OfficerMr. Gingras most recently served as Vice President of Soy Processing and Technical Services at Stuttgart, AR-based Riceland Foods, Inc., a farmer-owned cooperative engaged in the processing and marketing of rice, soybeans and wheat, with annual sales of $950 million and a workforce of 1,800. In that capacity, Mr. Gingras managed business units with sales of over $320 million and a workforce of several hundred. He was responsible for research, quality and workforce development. He also developed and marketed new products, as well as developed and executed strategic plans for value-added rice products. While at Riceland Foods, he held a variety of integral positions, which included Division Manager, Manager of Oil Operations and Quality Assurance Manager. Prior to Mr. Gingras' employment at Riceland Foods, he was Research and Development Manager at Lou Ana Foods, Inc. (Opelousas, LA), a company that processes, packages and markets edible oils, with annual sales of $120 million and recently acquired by Ventura Foods Inc. Mr. Gingras holds Master of Science and Master of Business Administration degrees from the University of Louisiana Lafayette and a Bachelor of Arts Degree with majors in chemistry and biology from Saint Anselm College.
 Eliseu Batista, Executive Vice President - Latin AmericaMr. Batista joined NutraCea as Executive Vice President - Latin America, effective August 3, 2009, having previously served as a strategic consultant for NutraCea in 2007-2008. During that period, he was instrumental in NutraCea’s acquisition of Irgovel, the largest rice bran oil processing facility in South America. Irgovel is now a subsidiary of NutraCea and is under the direction of Mr. Batista. Before joining NutraCea, Mr. Batista worked in various capacities at Revlon for over 20 years, including Vice President of Operations - Latin America and Western Hemisphere, where he was responsible for all manufacturing, engineering and distribution in Canada, Mexico, Central and South America. Mr. Batista introduced new automated production lines, technology and processes that streamlined operations, reduced overhead and increased productivity and profitability. Prior to joining Revlon, Mr. Batista was part of the management team at Monitor Boxart Corporation, an aerospace company, in New York and at Krupp Metalurgica Campo Limpo, the largest manufacturer of automobile and railroad steel parts in Southern Brazil. Krupp Metalugica is a subsidiary of the conglomerate Krupp of Essen. Mr. Batista, a metallurgist and economist, graduated from Mackenzie University and Oswaldo Cruz in Sao Paulo, Brazil.  Kody Newland, Senior Vice President of SalesKody Newland oversees all sales-related operations for NutraCea's food ingredient, consumer and equine divisions. Mr. Newland brings nearly three decades of sales and marketing experience in the private and public markets. Previously, Mr. Newland was Vice President of Sales for American Modern Insurance Group Inc., a subsidiary of The Midland Company. There, he was responsible for making American Modern Insurance Group one of the most profitable and fastest growing subsidiaries. Earlier, Mr. Newland was Senior District Manager for Foremost Corporation of America (now a division of the Zurich Company), where he led the creation of new markets. He was also Regional Marketing Manager of the American International Group (AIG), leading sales operations in the Southeast Asia region, which included Hong Kong and Indonesia. Throughout his career, Mr. Newland has also held various consulting responsibilities, which have included facilitating several mergers and acquisitions, creating distribution channels and launching new products. |
Watch Us Grow
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NutraCea Events
- Petfood Forum 2010
April 12, 2010
- Texas Grain and Feed Assn. Convention
April 18, 2010
- Kentucky Equine Research Nutrition Conf...
April 26, 2010