NutraCea Announces Commissioning of Stabilized Rice Bran Plant at Archer Daniels Midland Rice Facility in Arbuckle, California

PHOENIX, AZ - July 10, 2007 /PRNewswire-FirstCall/ —NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB) research and technology, announced today its new stabilization plant located at the Archer Daniels Midland (ADM) Rice facility in Arbuckle, California has been commissioned and is producing SRB. This facility is part of an agreement with ADM Rice Inc., an operating division of ADM, which was previously announced in April 2007. Under the agreement, NutraCea has installed its proprietary rice stabilization technology into the Arbuckle facility to produce SRB.

"We are highly pleased with the commissioning of the Arbuckle facility in such a timely fashion,” said Brad Edson, President and CEO of NutraCea. “The expedited installation of our equipment at the ADM facility was a direct result of pre-manufacturing components, making them immediately available for this project. In the future, this streamlined process should help speed up the overall construction phase of our plants when a similar infrastructure is in place at other rice mills," added Edson.

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly owned subsidiary, RiceX, the Company manufactures and distributes products and food ingredients made from rice bran through its proprietary technology and processes. NutraCea has developed intellectual properties to create a range of proprietary product formulations, delivery systems and whole food nutrition products. The Company’s proprietary technology enables the creation of food and nutrition products from rice bran, normally an underutilized by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritis relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC and at its Web site http://www.NutraCea.com.

Forward-Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding the successful implementation of the strategic growth plan, and the transition of Chief Financial Officers, which statements are subject to market and other risks. These statements are made based upon current expectations and actual results may differ from those projected, due to a number of risks and uncertainties. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recent periodic report.

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