NutraCea Announces Expansion of Baby Cereal Business with Orders for International and Domestic Retail Chains

Receives Orders from Rafferty's Garden in Australia and a New National Brand in the U.S.

Phoenix, AZ., Sept. 13, 2007 /PRNewswire-FirstCall/NutraCea (OTC Bulletin Board: NTRZ), a leader in stabilized rice bran (SRB) nutrient research and technology, announced today its baby cereal business is expanding with the addition of two new customers; Rafferty's Garden in Australia and a new national brand that will be launched into major and specialty retail chains in the fourth quarter of 2007.

"We are extremely delighted to have two new customers for our baby cereal. Our baby cereal business is increasing significantly and we've added various line extensions to our existing product line up including multi-grain cereals, fruit-flavored cereals and DHA-fortified cereals that give customers more choices," said Margie Adelman, Senior Vice President of NutraCea.

Rafferty's Garden baby cereal will be sold throughout Australia and the new national brand will be available at major baby specialty retail chains, national chain supermarkets and the largest natural food grocery store chain in the U.S.," added Adelman.

"We've collaborated closely with NutraCea to develop an innovative range of premium baby food cereals and are set to implement a very substantial baby food launch in the Australian supermarkets. The products will be available in Australia's major supermarkets: Coles, BiLo, Woolworths, and Safeway and we're quite confident they will be successful in this category, thanks to the integral involvement of NutraCea," stated Adrian Pike, Chairman of Rafferty's Garden.

"We are very proud of our baby cereal product line, which we believe is superior in quality to many national brands that are currently available. This coincides with our business plans to build a value-added plant in the Phoenix area, which will include various packaging options and will allow us to offer customized solutions for any future customers in this rapidly expanding food segment," said Leo Gingras, Chief Operating Officer.

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly owned subsidiary, RiceX, the Company manufactures and distributes products and food ingredients made from rice bran through its proprietary technology and processes. NutraCea has developed intellectual properties to create a range of proprietary product formulations, delivery systems and whole food nutrition products. The Company’s proprietary technology enables the creation of food and nutrition products from rice bran, normally an underutilized by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritis relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC and at its Web site http://www.NutraCea.com.

Forward-Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding the successful implementation of the strategic growth plan, and the transition of Chief Financial Officers, which statements are subject to market and other risks. These statements are made based upon current expectations and actual results may differ from those projected, due to a number of risks and uncertainties. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recent periodic report.

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