NutraCea Exhibits at Natural Products Expo West, Supply Side Expo and Hosts NutraCon Luncheon 2007

EL DORADO HILLS, Calif., March 5 /PRNewswire-FirstCall/ —NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran research and technology, announced today that they will be exhibiting at Natural Products Expo West trade show and will be sponsoring the NutraCon luncheon on March 8th for over 400 senior level management and decision makers from large food manufacturers. The luncheon will allow the attendees an opportunity to sample NutraCea's proprietary ingredients made from stabilized rice bran that will be incorporated into food items being served at the luncheon.

"This is an important conference for NutraCea," said Margie Adelman Senior Vice President of NutraCea. "Our company is poised for substantial growth in the area of functional foods and the luncheon affords us the opportunity to showcase the potential that our stabilized rice bran has for a multitude of food applications."

The luncheon and the three-day Expo bring together top-level decision makers, who are looking for the most technologically advanced nutritional ingredients, with companies like NutraCea who have the capabilities and the products to help support this dynamic segment of the health and nutrition industry.

"To be able to turn rice bran, which up to now has been discarded after processing rice, into a highly nutritious functional ingredients using our stabilization technology is not only a major achievement, but has significant possibilities for human health on a global level. I feel privileged to be able to present NutraCea to such an auspicious audience and very proud to be part of a company and an industry that can have such a positive impact on the future health of generations to come," said Ms. Adelman.

At NutraCon, Supply Side Expo and Expo West, NutraCea will be showcasing its stabilized rice bran product line to over 43,000 national and international buyers and industry leaders in the fields of health, food and nutrition.

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly owned subsidiary, RiceX, the Company manufactures and distributes products and food ingredients made from rice bran through its proprietary technology and processes. NutraCea has developed intellectual properties to create a range of proprietary product formulations, delivery systems and whole food nutrition products. The Company’s proprietary technology enables the creation of food and nutrition products from rice bran, normally an underutilized by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritis relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC and at its Web site http://www.NutraCea.com.

Forward-Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding the successful implementation of the strategic growth plan, and the transition of Chief Financial Officers, which statements are subject to market and other risks. These statements are made based upon current expectations and actual results may differ from those projected, due to a number of risks and uncertainties. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recent periodic report.

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