NutraCea's MaxEglo Equine Feed to be Launched Nationwide in 550 Tractor Supply Company Stores via Distribution Agreement with Manna Pro

EL DORADO HILLS, Calif., Jan. 29/PRNewswire-FirstCall/ —NutraCea (OTC Bulletin Board: NTRZ, a world leader in stabilized rice bran research and technology announced today that Manna Pro, a leading manufacturing and marketing company of equine, specialty and animal nutrition feed products, will launch the highly nutritious branded equine ingredient technology, MaxEglo, to be sold at 550 of the 676 Tractor Supply Company (Nasdaq: TSCO - News) stores nationwide.

"We enjoy a very strong relationship with Tractor Supply Stores and we are delighted to help them meet their equine consumers' needs with our industry leading brand, MaxEglo," said John Howe, Senior Vice President, Marketing and Sales of Manna Pro.

Kody Newland, Senior VP of Sales for NutraCea stated, "NutraCea has had a longstanding relationship with Manna Pro and is very pleased to work with that company in expanding the distribution of our proprietary equine nutritional feed to Tractor Supply Company, one of the nation's largest companies supplying the recreational farmer and rancher with all of their lifestyle and business needs. This initiative should deliver results for all three companies by providing a progressive and unique nutritional option for the daily diets of the more than 9 Million head of horses in the U.S. market."

About Manna Pro Products, LLC

Manna Pro Corporation was founded in 1985 and is headquartered in Chesterfield, Missouri. It has deep roots and connections to some of the feed industry's pioneers who paved the way for excellence in animal nutrition. It is the successor to Carnation Company Milling Division, with a 161-year history of manufacturing and marketing diversified animal feed. Its antecedents include Albers Brothers Milling Co. and John W. Eshelman & Sons, the oldest established feed business in the U.S. (1842).

Today, Manna Pro has developed into a multi-faceted, progressive company that stands as a leader in the fields of companion animal and livestock nutrition and management. In July of 2003, Manna Pro entered into an agreement with RiceX, a wholly owned subsidiary of NutraCea to distribute MaxEglo to the equine industry nationwide.

About Tractor Supply

As of December 30, 2006, Tractor Supply Company operated 676 stores in 37 states and one Canadian province. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The Company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located in towns that serve major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, animal and pet products, including everything necessary for their health, care, growth and containment; (2) maintenance products for agricultural and rural use; (3) hardware and tool products; (4) seasonal products, including lawn and garden power equipment; (5) truck, trailer and towing products; and (6) work clothing for the entire family. http://www.mytscstore.com.

About NutraCea

NutraCea is a leader in stabilized rice bran nutrient research and dietary supplement development. Through its wholly owned subsidiary, RiceX, the Company manufactures and distributes products and food ingredients made from rice bran through its proprietary technology and processes. NutraCea has developed intellectual properties to create a range of proprietary product formulations, delivery systems and whole food nutrition products. The Company’s proprietary technology enables the creation of food and nutrition products from rice bran, normally an underutilized by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health-promoting "nutraceuticals," including natural arthritis relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC and at its Web site http://www.NutraCea.com.

Forward-Looking Statements

This release contains forward-looking statements, including, but not limited to, statements regarding the successful implementation of the strategic growth plan, and the transition of Chief Financial Officers, which statements are subject to market and other risks. These statements are made based upon current expectations and actual results may differ from those projected, due to a number of risks and uncertainties. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward-looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recent periodic report.

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