Private Label ~Baby Cereal

NutraCea's high-quality baby cereals are manufactured to customer specifications using the highest-quality ingredients and processes.

If you’re looking for wheat, rice, oat or other more exotic grains, we have the ability to source the finest ingredients for your baby cereal.

Whether your interests are custom formulas or NutraCea's premium in-house formulas our state-of-the-art facilities creates baby cereal with consistency and quality that you can proudly brand as your own.

Custom Formulas

Enhance your brand competitiveness against national brands. NutraCea will work with you in the development of your baby cereal formula with many options:

• Organic and conventional varieties made with the finest grains and fruits
• Kosher or Halal certified
• Attractive and flexible packaging options
• Specializing in baby cereal fortifications with, DHA, ARA, FOS, vitamins and minerals

Premium In-house Formulas

• Organic and made from the finest grains
• Zero Trans Fat
• Natural probiotic protection which has health related benefits for calcium absorption and strengthened digestive and immune systems
• Enriched with DHA, ARA which is essential for eye and brain development plus iron, vitamins and minerals
• Large Fluffy Flakes
• Kosher or Halal certified

Packaging Alternatives

NutraCea offers a wide range of packaging alternatives from consumer boxes, canisters and stand-up pouches to bulk packaging for food manufacturers.

Private Label ~Hot Cereal

NutraCea's stabilized rice bran is the primary ingredient used in our hot cereals. This unique ingredient brings its naturally occurring nutritional profile to hot cereals allowing for many health claims without the aid of fortification.

Our premium quality rice bran cereals are well received by consumers because of its health benefits, excellent flavors and texture. NutraCea's rice bran cereal comes in both quick and instant styles with attention to quality and consistency.

Hot Cereal Features:

• All Natural
• Whole Grain Rice Claim
• Gluten Free
• Excellent source of protein, niacin, and iron
• Excellent Source of Magnesium
• Excellent Source of B1 (Thiamin)
• Excellent Source of Fiber

Available in multiple flavors which include:

• Banana
• Chocolate
• Cinnamon
• Maple Brown Sugar

Packaging Alternatives

NutraCea offers a wide range of packaging alternatives from consumer boxes, canisters and stand-up pouches to bulk packaging for food manufacturers.

Private Label ~Rice Bran Oil

Rice bran oil is the most balanced and versatile oil on the market. The high smoke point and light viscosity also prevent fatty acid breakdown at high temperatures and allows less oil to be absorbed in cooking. It mixes better in salad dressings and improves the taste of baked goods, providing cholesterol reduction, nutritional and antioxidant value. NutraCea’s rice bran oil has a variety of health benefits and kitchen functionality that set it apart from other oils.

Health Benefits:

• Excellent source of vitamin E, gamma oryzanol and naturally occurring phytosterols
• Cholesterol and trans fat free
• Non-GMO
• All natural and hypoallergenic
• Non-hydrogenated
• Rice Bran Oil has an excellent balance of saturated, monounsaturated and polyunsaturated fats as recommended by such organizations as the American Heart Association and the World Health Organization
• Research has shown that rice bran oil lowers LDL cholesterol levels without lowering HDL*

Kitchen Functionality:

• Versatile-performs well in demanding and widely varying applications
• Delicate, nut-like character complements the natural flavor of foods without overpowering them
• Light viscosity allows less oil absorption
• Natural resistance to smoking at high frying temperatures; smoke point 490° F
• Good storage stability and fry life
• Creates less polymers than other cooking oils which means superior flavors and easier clean-up

Packaging Alternatives:

• Bulk Container —We ship in 20ft containers that hold a 20mt (metric ton) bladder of bulk RBO
• 750ml bottle
• 500ml bottle

*University of Rochester Medical Center (May 12, 2005). Can Rice Bran Oil Melt Away Cholesterol? Science Daily. Retrieved on 2008-05-10

Private Labeling: Beyond the World of "Me, Too"

The market reports speak for themselves: private labeling is hot, hot, hot! U.S. shoppers spent $81 billion on store brand items in 2008, marking a 10% increase in sales over the past year.

Brands feeling impact of private label growth

Big brands are definitely feeling the impact of store brands’ growth during the recession. “Private label shares are growing in this environment,” Ken Powell, CEO of General Mills, told financial analysts...

Download the Report by Tom Pirovano of The Nielsen Company presented to the ECRM Private Label Foods Efficient Program Planning Session on March 31,2009