Executive Officers

Bradley D. Edson, President and Chief Executive Officer
Bradley D. Edson, President and Chief Executive Officer

Bradley D. Edson has served as NutraCea's Chief Executive Officer since October 2005. He has held the position as President and been a board member since December 2004.

Mr. Edson was formerly the Chairman and CEO of Vital Living Inc., a company that primarily developed and marketed nutraceuticals for distribution through dispensing physician offices.

Prior to Vital Living, Mr. Edson spent a decade developing a nationwide insurance agency focused on distribution channels for specialty products. Prior to that, Mr. Edson was a former principal and officer of an NASD broker/dealer firm.

Mr. Edson holds a Bachelor of Science Degree in Finance from Arizona State University.

 

Leo G. Gingras, Chief Operating Officer

Leo G. Gingras, Chief Operating Officer

Mr. Gingras most recently served as Vice President of Soy Processing and Technical Services at Stuttgart, AR-based Riceland Foods, Inc., a farmer-owned cooperative engaged in the processing and marketing of rice, soybeans and wheat, with annual sales of $950 million and a workforce of 1,800. In that capacity, Mr. Gingras managed business units with sales of over $320 million and a workforce of several hundred.

He was responsible for research, quality and workforce development. He also developed and marketed new products, as well as developed and executed strategic plans for value-added rice products. While at Riceland Foods, he held a variety of integral positions, which included Division Manager, Manager of Oil Operations and Quality Assurance Manager.

Prior to Mr. Gingras' employment at Riceland Foods, he was Research and Development Manager at Lou Ana Foods, Inc. (Opelousas, LA), a company that processes, packages and markets edible oils, with annual sales of $120 million and recently acquired by Ventura Foods Inc.

Mr. Gingras holds Master of Science and Master of Business Administration degrees from the University of Louisiana Lafayette and a Bachelor of Arts Degree with majors in chemistry and biology from Saint Anselm College.

 

Jeff Sanders, Chief Financial Officer

Todd Crow, Chief Financial Officer

In October 2005 Todd C. Crow joined NutraCea as its Chief Financial Officer. He is responsible for the company's finance and investor relations programs.

Previously, Mr. Crow served in a number of executive roles for The RiceX Company, recently purchased by NutraCea. He joined RiceX in 1996, serving in a number of executive roles, including Chief Financial Officer, Vice President of Finance, Controller, and Secretary.

Earlier in his career, Mr. Crow held senior financial positions with the Morning Star Group, an agri-business holding company, and Harter Inc., a food-processing manufacturer.

 

Kody Newland, Senior Vice President of Sales
Kody Newland, Senior Vice President of Sales

Kody Newland oversees all sales-related operations for NutraCea's food ingredient, consumer and equine divisions. Mr. Newland brings nearly three decades of sales and marketing experience in the private and public markets.

Previously, Mr. Newland was Vice President of Sales for American Modern Insurance Group Inc., a subsidiary of The Midland Company. There, he was responsible for making American Modern Insurance Group one of the most profitable and fastest growing subsidiaries.

Earlier, Mr. Newland was Senior District Manager for Foremost Corporation of America (now a division of the Zurich Company), where he led the creation of new markets. He was also Regional Marketing Manager of the American International Group (AIG), leading sales operations in the Southeast Asia region, which included Hong Kong and Indonesia.

Throughout his career, Mr. Newland has also held various consulting responsibilities, which have included facilitating several mergers and acquisitions, creating distribution channels and launching new products.

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